• AUTHOR SPOTLIGHT
    Michael Netzley

    Michael, with cases featured by the European Case Clearing House and the recipient
    of awards for innovative course design, uses cases to craft a world-class learning
    environment.

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  • PROVOST'S MESSAGE

    " The Case Writing Initiative will provide opportunity to our faculty and allow SMU
    to position itself in the world of business where people will look upon SMU
    as the place to come to regarding Asian insights."

    Professor Rajendra Srivastava,
    Provost and Deputy President - Academic Affairs

  • OUR TEAM

    A good case, like good writing, is easy to read. With their extraordinary storytelling
    capabilities and experience, the team of case writers and researchers who contribute
    cases and assist our faculty writing cases to deliver compelling stories that captivate readers.

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  • Case Spotlight
    Hamrlick Brewing

    Hamrlick Brewing, a small brewer located in the US, began operations
    just 18 months ago and desperately needed to increase sales before it ran out of money.
    Hamrlick risked finding out that an award winning beer might not be enough.

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  • WORLD CLASS PARTNERS

    "Case studies, be it on Tata Chemicals or
    any Tata Group company, are snapshots of
    the business situation at a point of time.
    We encourage capturing those business situations
    and issues through case studies and using them
    in the classroom for our leadership development. "
    Sudhakar Budaraju, Chief HR Officer,
    Tata Chemicals Limited, India.
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FACULTY WRITING

Gilbert TAN

Associate Professor of Strategic Management (Practice)

Research Interests
Corporate Social Responsibility | Employee Creativity | Spirituality at Work
 

Susheela A VARGHESE

Associate Professor of Corporate Communication (Education)

Research Interests
Influence in Corporate and Public Policy | Organisational Communication - Employee Communication | Argument and Academic Writing

Srinivas K. REDDY

Professor of Marketing | Director, Centre for Marketing Excellence| Associate Dean, General Management Programmes

Research Interests
Branding | Innovation and New Product Development | Online Auctions and...

Mark CHONG

Associate Professor of Corporate Communication (Practice)

Research Interests
Creative Industries | Reputation