• PROVOST'S MESSAGE

    " The Case Writing Initiative will provide opportunity to our faculty and allow SMU
    to position itself in the world of business where people will look upon SMU
    as the place to come to regarding Asian insights."

    Professor Rajendra Srivastava,
    Provost and Deputy President - Academic Affairs

  • OUR TEAM

    A good case, like good writing, is easy to read. With their extraordinary storytelling
    capabilities and experience, the team of case writers and researchers who contribute
    cases and assist our faculty writing cases to deliver compelling stories that captivate readers.

    > Read More

TOP FACULTY CASE WRITERS

Srinivas K. REDDY

Professor of Marketing
Director, Centre for Marketing Excellence
Associate Dean, General Management Programme

Philip Charles ZERRILLO

Professor of Marketing (Practice)
PhD, Northwestern University, 1995

C Jason WOODARD

Assistant Professor of Information Systems

Arcot Desai NARASIMHALU

Professor of Information Systems (Practice)
Director, Institute of Innovation and Entrepreneurship at SMU

TAN Swee Liang

Director, Centre for Teaching Excellence
Associate Professor of Economics (Practice)

Mark CHONG

Associate Professor of Corporate Communication (Practice)

Adel F DIMIAN

Associate Professor of Strategic Management (Practice)
Academic Director, MSc in Innovation Programme

Michael NETZLEY

Assistant Professor of Corporate Communication (Education)