" The Case Writing Initiative will provide opportunity to our faculty and allow SMU to position itself in the world of business where people will look upon SMU as the place to come to regarding Asian insights."
Professor Rajendra Srivastava, Provost and Deputy President - Academic Affairs
A good case, like good writing, is easy to read. With their extraordinary storytelling capabilities and experience, the team of case writers and researchers who contribute cases and assist our faculty writing cases to deliver compelling stories that captivate readers.
Hamrlick Brewing, a small brewer located in the US, began operations just 18 months ago and desperately needed to increase sales before it ran out of money. Hamrlick risked finding out that an award winning beer might not be enough.
"Case studies, be it on Tata Chemicals or any Tata Group company, are snapshots of the business situation at a point of time. We encourage capturing those business situations and issues through case studies and using them in the classroom for our leadership development. "
Sudhakar Budaraju, Chief HR Officer, Tata Chemicals Limited, India.
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“…case studies, the common method of teaching at business school, are notoriously America-centred. Only around a third of those published deal with an issue outside of America. Just 14% percent deal with a cross-border issue in any way. And in only 6% of case studies is the cross-border issue central to what is being taught.”