Case Studies

  • Launching W Singapore – Sentosa Cove: St...

    It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to the sales and marketing team at the W Singapore...

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  • Social Capital Ventures: Water For Life...

    The case follows the foundation and growth of Social Capital Ventures Development (SCVD), a social enterprise based in Cambodia launched by Christopher Wilson and Khov Boun Chhay in 2008. The venture aims to improve the lives and conditions of...

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  • Olympus: When the Gods Came Tumbling Dow...

    In April 2011, Michael Woodford, a British national, is appointed president and chief operating officer of Olympus. Within months of becoming president, Woodford discovers that Olympus has made some questionable acquisitions and paid large...

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  • Quantine: Virtualising the Interview Pro...

    The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company. Quantine is a job candidate pre-screening service provider specialised in asynchronous video...

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  • The Shangri-La Bosphorus Hotel: Extendin...

    The case is set in May 11, 2013, when the Shangri-La Bosphorus Hotel in Istanbul is inaugurated. The Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and globally regarded as one of the finest hotel...

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Faculty Writing

  • Gilbert TAN

    Associate Professor of Strategic Management (Practice)

    Research Interests
    Corporate Social Responsibility | Employee Creativity | Spirituality at Work

  • Susheela A VARGHESE

    Associate Professor of Corporate Communication (Education)

    Research Interests
    Influence in Corporate and Public Policy | Organisational Communication - Employee Communication | Argument and Academic Writing

  • Srinivas K. REDDY

    Professor of Marketing | Director, Centre for Marketing Excellence| Associate Dean, General Management Programmes

    Research Interests
    Branding | Innovation and New Product Development | Online Auctions and...

  • Mark CHONG

    Associate Professor of Corporate Communication (Practice)

    Research Interests
    Creative Industries | Reputation

  • Holly OTT

    Adjunct Professor (Operations Management)

    Research Interests
    Supply Chain Management | Retail Operations