" The Case Writing Initiative will provide opportunity to our faculty and allow SMU to position itself in the world of business where people will look upon SMU as the place to come to regarding Asian insights."
Professor Rajendra Srivastava, Provost and Deputy President - Academic Affairs
A good case, like good writing, is easy to read. With their extraordinary storytelling capabilities and experience, the team of case writers and researchers who contribute cases and assist our faculty writing cases to deliver compelling stories that captivate readers.
Hamrlick Brewing, a small brewer located in the US, began operations just 18 months ago and desperately needed to increase sales before it ran out of money. Hamrlick risked finding out that an award winning beer might not be enough.
"Case studies, be it on Tata Chemicals or any Tata Group company, are snapshots of the business situation at a point of time. We encourage capturing those business situations and issues through case studies and using them in the classroom for our leadership development. "
Sudhakar Budaraju, Chief HR Officer, Tata Chemicals Limited, India.
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“CWI’s case writers and faculty partners are distinguished world-class talent. They provide the superior writing skills and style that are necessary to produce cases that captivate and engage readers. These case studies are also unique and largely feature organisations operating in Asia. Original field research provides most CWI cases with privileged first-hand information that comes directly from top business leaders. These cases also cover a wide variety of topics, such as marketing strategy, operational management, corporate governance, crisis management, innovation and more.”